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Online Focus Groups: Lessons Learned from 15 Years of Implementation

Online Focus Groups: Lessons Learned from 15 Years of Implementation

Oksana Parylo
Copyright: © 2015 |Pages: 25
ISBN13: 9781466664937|ISBN10: 1466664932|EISBN13: 9781466664944
DOI: 10.4018/978-1-4666-6493-7.ch002
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MLA

Parylo, Oksana. "Online Focus Groups: Lessons Learned from 15 Years of Implementation." Enhancing Qualitative and Mixed Methods Research with Technology, edited by Shalin Hai-Jew, IGI Global, 2015, pp. 31-55. https://doi.org/10.4018/978-1-4666-6493-7.ch002

APA

Parylo, O. (2015). Online Focus Groups: Lessons Learned from 15 Years of Implementation. In S. Hai-Jew (Ed.), Enhancing Qualitative and Mixed Methods Research with Technology (pp. 31-55). IGI Global. https://doi.org/10.4018/978-1-4666-6493-7.ch002

Chicago

Parylo, Oksana. "Online Focus Groups: Lessons Learned from 15 Years of Implementation." In Enhancing Qualitative and Mixed Methods Research with Technology, edited by Shalin Hai-Jew, 31-55. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-6493-7.ch002

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Abstract

The overall aim of this chapter is to provide a better understanding of how a specific technique of online research methodology, online focus groups, has been theoretically conceptualized and practically utilized in order to examine its advantages and disadvantages to improve future applications of this technique in qualitative and mixed methods research. The chapter offers an overview of qualitative and mixed methods empirical research using online focus groups in different disciplines and outlines the strengths and weaknesses of this data collection technique. In addition, based on the review of empirical and theoretical research, the current and emerging practices in and characteristics of using online focus groups for data collection are outlined and used to suggest future trends in using this data collection technique in qualitative and mixed methods research.

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