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User Engagement in Feedback Sharing through Social Influence

User Engagement in Feedback Sharing through Social Influence

Agnis Stibe, Harri Oinas-Kukkonen
Copyright: © 2015 |Pages: 24
ISBN13: 9781466672628|ISBN10: 1466672625|EISBN13: 9781466672635
DOI: 10.4018/978-1-4666-7262-8.ch011
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MLA

Stibe, Agnis, and Harri Oinas-Kukkonen. "User Engagement in Feedback Sharing through Social Influence." The Evolution of the Internet in the Business Sector: Web 1.0 to Web 3.0, edited by Pedro Isaías, et al., IGI Global, 2015, pp. 234-257. https://doi.org/10.4018/978-1-4666-7262-8.ch011

APA

Stibe, A. & Oinas-Kukkonen, H. (2015). User Engagement in Feedback Sharing through Social Influence. In P. Isaías, P. Kommers, & T. Issa (Eds.), The Evolution of the Internet in the Business Sector: Web 1.0 to Web 3.0 (pp. 234-257). IGI Global. https://doi.org/10.4018/978-1-4666-7262-8.ch011

Chicago

Stibe, Agnis, and Harri Oinas-Kukkonen. "User Engagement in Feedback Sharing through Social Influence." In The Evolution of the Internet in the Business Sector: Web 1.0 to Web 3.0, edited by Pedro Isaías, Piet Kommers, and Tomayess Issa, 234-257. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7262-8.ch011

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Abstract

Organizations continuously strive to engage customers in the services development process. The Social Web facilitates this process by enabling novel channels for voluntary feedback sharing through social media and technologically advanced environments. This chapter explores how social influence design principles can enhance the effectiveness of socio-technical systems designed to alter human behavior with respect to sharing feedback. Drawing upon social science theories, this chapter develops a research framework that identifies social influence design principles pertinent to persuasive systems that facilitate user engagement in feedback sharing. The design principles are then implemented in an information system and their effects on feedback sharing are explored in an experimental setting. The main findings of this chapter contribute to research related to social influences on user behavior and to the practice of designing persuasive information systems.

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