Why Not?: New Thinking for an Emergent Networked World

Why Not?: New Thinking for an Emergent Networked World

ISBN13: 9781466673694|ISBN10: 1466673699|EISBN13: 9781466673700
DOI: 10.4018/978-1-4666-7369-4.ch009
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MLA

Leonardo Lavanderos and Kenneth Massey. "Why Not?: New Thinking for an Emergent Networked World." From Manufacture to Mindfacture: A Relational Viable Systems Theory, IGI Global, 2015, pp.208-242. https://doi.org/10.4018/978-1-4666-7369-4.ch009

APA

L. Lavanderos & K. Massey (2015). Why Not?: New Thinking for an Emergent Networked World. IGI Global. https://doi.org/10.4018/978-1-4666-7369-4.ch009

Chicago

Leonardo Lavanderos and Kenneth Massey. "Why Not?: New Thinking for an Emergent Networked World." In From Manufacture to Mindfacture: A Relational Viable Systems Theory. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7369-4.ch009

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Abstract

In this chapter, the authors show how leading companies are introducing new business logics and how innovations are produced through new ways of design thinking. They show how the elimination of constraints triggers acceleration and how this must be dealt with through new paradigms. The authors show the migration from cause and effect thinking to emergent design, from the world of tangible assets to that of emergent dialogue in relational networks. They show that in a world of transformation being successful means managing both the matter-of-fact world that we have inherited and the visionary world as it emerges: one a world of things, the other a world of competences. The authors show why the question is no longer “Why?” five times over, but “Why not?”

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