MLA
Ho, Kevin K.W., and Eric W.K. See-To. "Customer Relationship Management and Interface Redesign: A Study on the Website Design on the eBay Websites on Cultural Perspectives." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 558-574. https://doi.org/10.4018/978-1-4666-7357-1.ch025
APA
Ho, K. K. & See-To, E. W. (2015). Customer Relationship Management and Interface Redesign: A Study on the Website Design on the eBay Websites on Cultural Perspectives. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 558-574). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch025
Chicago
Ho, Kevin K.W., and Eric W.K. See-To. "Customer Relationship Management and Interface Redesign: A Study on the Website Design on the eBay Websites on Cultural Perspectives." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 558-574. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch025
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