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Customer Relationship Management and Interface Redesign: A Study on the Website Design on the eBay Websites on Cultural Perspectives

Customer Relationship Management and Interface Redesign: A Study on the Website Design on the eBay Websites on Cultural Perspectives

Kevin K.W. Ho, Eric W.K. See-To
Copyright: © 2015 |Pages: 17
ISBN13: 9781466673571|ISBN10: 1466673575|EISBN13: 9781466673588
DOI: 10.4018/978-1-4666-7357-1.ch025
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MLA

Ho, Kevin K.W., and Eric W.K. See-To. "Customer Relationship Management and Interface Redesign: A Study on the Website Design on the eBay Websites on Cultural Perspectives." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 558-574. https://doi.org/10.4018/978-1-4666-7357-1.ch025

APA

Ho, K. K. & See-To, E. W. (2015). Customer Relationship Management and Interface Redesign: A Study on the Website Design on the eBay Websites on Cultural Perspectives. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 558-574). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch025

Chicago

Ho, Kevin K.W., and Eric W.K. See-To. "Customer Relationship Management and Interface Redesign: A Study on the Website Design on the eBay Websites on Cultural Perspectives." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 558-574. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch025

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Abstract

This study is focused on the cross-cultural issues in the post-adoption phases of customer relationship management (CRM) for an international electronic marketplace, which operates in more than 30 countries. In particular, the authors focus on how the electronic marketplace modifies its interface redesign for addressing the different tastes of users from different cultural backgrounds. The authors hope this study can address to how cultural and language differences affect the interface redesign of CRM, which is part of the enterprise system, in the multinational and global context through a qualitative study.

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