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Entrepreneurial Values, Environmental Marketing and Customer Satisfaction: Conceptualization and Propositions

Entrepreneurial Values, Environmental Marketing and Customer Satisfaction: Conceptualization and Propositions

Sumesh R. Nair, Nelson Oly Ndubisi
Copyright: © 2015 |Pages: 14
ISBN13: 9781466673571|ISBN10: 1466673575|EISBN13: 9781466673588
DOI: 10.4018/978-1-4666-7357-1.ch029
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MLA

Nair, Sumesh R., and Nelson Oly Ndubisi. "Entrepreneurial Values, Environmental Marketing and Customer Satisfaction: Conceptualization and Propositions." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 652-665. https://doi.org/10.4018/978-1-4666-7357-1.ch029

APA

Nair, S. R. & Ndubisi, N. O. (2015). Entrepreneurial Values, Environmental Marketing and Customer Satisfaction: Conceptualization and Propositions. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 652-665). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch029

Chicago

Nair, Sumesh R., and Nelson Oly Ndubisi. "Entrepreneurial Values, Environmental Marketing and Customer Satisfaction: Conceptualization and Propositions." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 652-665. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch029

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Abstract

This chapter attempts to develop a framework of an environmental marketing system that is propositioned to lead to customer satisfaction. A comprehensive and intense environmental marketing system as proposed in the chapter is believed to be the core of a firm's success. However, it is assumed that the success of an environmental marketing system would be impacted by some important factors like environmental education of customers and entrepreneurial traits such as eco-innovation, risk-taking, and perseverance. Therefore, propositions are developed in this chapter in order to demonstrate the relationship between an environmental marketing system and customer satisfaction and also the power of customer education and entrepreneurial traits in moderating the effective functioning of the system.

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