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Advertisement as Part of Entertainment Culture and Its Effects on City Culture

Advertisement as Part of Entertainment Culture and Its Effects on City Culture

Betul Onay Dogan
Copyright: © 2015 |Pages: 19
ISBN13: 9781466673571|ISBN10: 1466673575|EISBN13: 9781466673588
DOI: 10.4018/978-1-4666-7357-1.ch067
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MLA

Dogan, Betul Onay. "Advertisement as Part of Entertainment Culture and Its Effects on City Culture." Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 1352-1370. https://doi.org/10.4018/978-1-4666-7357-1.ch067

APA

Dogan, B. O. (2015). Advertisement as Part of Entertainment Culture and Its Effects on City Culture. In I. Management Association (Ed.), Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (pp. 1352-1370). IGI Global. https://doi.org/10.4018/978-1-4666-7357-1.ch067

Chicago

Dogan, Betul Onay. "Advertisement as Part of Entertainment Culture and Its Effects on City Culture." In Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1352-1370. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7357-1.ch067

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Abstract

One of the implementation areas that advertisements are used in as a part of the entertainment industry is out-of-home channels. Like other industrial branches focused on consumption, the entertainment industry is in pursuit of bigger profits. The scope of the audience that is reached has an impact on the profit. That is why advertising agencies prefer lively urban settings and busy roads for out-of-home advertisement purposes. In this chapter, the relation between entertainment culture and advertisements is examined, and advertisements' impact on the city's spatial communication is explained. In this way, the link between the advertising culture, which is a commercial phenomenon, and the spatial culture of the city, which constructs society, is explored. Certain suggestions about what needs to be done for establishing a healthy relationship between commercial culture and urban culture are developed in the study.

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