Welcome to the InfoSci Platform
Reference Hub4
Implementing and Managing an Information Strategy Project: The Case of a Real Estate Broker Organization

Implementing and Managing an Information Strategy Project: The Case of a Real Estate Broker Organization

Sérgio Maravilhas Lopes
Copyright: © 2015 |Pages: 25
ISBN13: 9781466675360|ISBN10: 1466675365|EISBN13: 9781466675377
DOI: 10.4018/978-1-4666-7536-0.ch002
Cite Chapter Cite Chapter

MLA

Maravilhas Lopes, Sérgio. "Implementing and Managing an Information Strategy Project: The Case of a Real Estate Broker Organization." Handbook of Research on Effective Project Management through the Integration of Knowledge and Innovation, edited by George Leal Jamil, et al., IGI Global, 2015, pp. 19-43. https://doi.org/10.4018/978-1-4666-7536-0.ch002

APA

Maravilhas Lopes, S. (2015). Implementing and Managing an Information Strategy Project: The Case of a Real Estate Broker Organization. In G. Jamil, S. Lopes, A. Malheiro da Silva, & F. Ribeiro (Eds.), Handbook of Research on Effective Project Management through the Integration of Knowledge and Innovation (pp. 19-43). IGI Global. https://doi.org/10.4018/978-1-4666-7536-0.ch002

Chicago

Maravilhas Lopes, Sérgio. "Implementing and Managing an Information Strategy Project: The Case of a Real Estate Broker Organization." In Handbook of Research on Effective Project Management through the Integration of Knowledge and Innovation, edited by George Leal Jamil, et al., 19-43. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-7536-0.ch002

Export Reference

Mendeley
Favorite

Abstract

In this chapter, the implementation of an information strategy project in a Portuguese Real Estate company is analyzed. This involves its framing—historical and socio-economic—and a brief description of the activity sector in which the company operates. Several well-managed projects have been developed to improve the competitive position of the company, but without focus, all the activities lose strength because they might not reach their proposed targets. Some tools to identify the information needs of business activity developed are described, as well as the role of information as a promoter of competitive advantages. Social media tools were utilized and proved to be a great strategic decision. To conclude, a few reminders of the factors to consider in developing the information strategy to implement, and that information management without a strategy could result in several diversified decisions without any positive consequence for the organization.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.