Welcome to the InfoSci Platform
The Basic Principles of Competitive Strategy: External and Internal Diagnosis

The Basic Principles of Competitive Strategy: External and Internal Diagnosis

Nabyla Daidj
Copyright: © 2015 |Pages: 26
ISBN13: 9781466681958|ISBN10: 1466681950|EISBN13: 9781466681965
DOI: 10.4018/978-1-4666-8195-8.ch036
Cite Chapter Cite Chapter

MLA

Daidj, Nabyla. "The Basic Principles of Competitive Strategy: External and Internal Diagnosis." Business Law and Ethics: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 693-718. https://doi.org/10.4018/978-1-4666-8195-8.ch036

APA

Daidj, N. (2015). The Basic Principles of Competitive Strategy: External and Internal Diagnosis. In I. Management Association (Ed.), Business Law and Ethics: Concepts, Methodologies, Tools, and Applications (pp. 693-718). IGI Global. https://doi.org/10.4018/978-1-4666-8195-8.ch036

Chicago

Daidj, Nabyla. "The Basic Principles of Competitive Strategy: External and Internal Diagnosis." In Business Law and Ethics: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 693-718. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8195-8.ch036

Export Reference

Mendeley
Favorite

Abstract

Firms operate in a more and more complex, dynamic, less predictable environment. This situation requires following different approaches of strategic positioning and strategic planning and developing new patterns of strategic thinking. There are several strategic models and tools. Most of them have advantages and disadvantages. In spite of these limitations, these models must be examined. The purpose of this chapter is to conduct a strategic analysis (external and internal diagnoses). It familiarizes the reader with the forces that shape competition in a company's external environment and then analyzes internal strategic capabilities for identifying strategic sustainable competitive advantage.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.