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Towards a Subjectively Devised Parametric User Model for Analysing and Influencing Behaviour Online Using Neuroeconomics

Towards a Subjectively Devised Parametric User Model for Analysing and Influencing Behaviour Online Using Neuroeconomics

Jonathan Bishop, Mark M. H. Goode
Copyright: © 2015 |Pages: 16
ISBN13: 9781466682009|ISBN10: 1466682000|EISBN13: 9781466682016
DOI: 10.4018/978-1-4666-8200-9.ch029
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MLA

Bishop, Jonathan, and Mark M. H. Goode. "Towards a Subjectively Devised Parametric User Model for Analysing and Influencing Behaviour Online Using Neuroeconomics." Gamification: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2015, pp. 595-610. https://doi.org/10.4018/978-1-4666-8200-9.ch029

APA

Bishop, J. & Goode, M. M. (2015). Towards a Subjectively Devised Parametric User Model for Analysing and Influencing Behaviour Online Using Neuroeconomics. In I. Management Association (Ed.), Gamification: Concepts, Methodologies, Tools, and Applications (pp. 595-610). IGI Global. https://doi.org/10.4018/978-1-4666-8200-9.ch029

Chicago

Bishop, Jonathan, and Mark M. H. Goode. "Towards a Subjectively Devised Parametric User Model for Analysing and Influencing Behaviour Online Using Neuroeconomics." In Gamification: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 595-610. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8200-9.ch029

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Abstract

The quantitative-qualitative and subjectivity-objectivity debates plague research methods textbooks, divide academic departments, and confuse post-modernists as to their existence. Those from the objective-quantitative camps will usually demand methods assume parametric principles from the start, such as homogeneity and normal distribution. Many of the subjective-qualitative camps will insist on looking and the individual meanings behind what someone is saying through their narratives and other discourses. The objective-quantitative camps on the other hand think anything that does not involve systematic acquisition and analysis or data cannot be valid. This chapter presents an approach to derive a parametric user model for understanding users that makes use of the premises and ideals of both these camps.

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