Welcome to the InfoSci Platform
Practical Applications in Marketing Strategies and Consumer Behaviour in an “Islamic” Context

Practical Applications in Marketing Strategies and Consumer Behaviour in an “Islamic” Context

Gulnara Z. Karimova
Copyright: © 2015 |Pages: 24
ISBN13: 9781466681392|ISBN10: 146668139X|EISBN13: 9781466681408
DOI: 10.4018/978-1-4666-8139-2.ch008
Cite Chapter Cite Chapter

MLA

Karimova, Gulnara Z. "Practical Applications in Marketing Strategies and Consumer Behaviour in an “Islamic” Context." Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control, edited by Bikramjit Rishi, IGI Global, 2015, pp. 169-192. https://doi.org/10.4018/978-1-4666-8139-2.ch008

APA

Karimova, G. Z. (2015). Practical Applications in Marketing Strategies and Consumer Behaviour in an “Islamic” Context. In B. Rishi (Ed.), Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control (pp. 169-192). IGI Global. https://doi.org/10.4018/978-1-4666-8139-2.ch008

Chicago

Karimova, Gulnara Z. "Practical Applications in Marketing Strategies and Consumer Behaviour in an “Islamic” Context." In Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control, edited by Bikramjit Rishi, 169-192. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8139-2.ch008

Export Reference

Mendeley
Favorite

Abstract

The focus of this chapter is on marketing practices in an Islamic world. The chapter consists of two main parts: it begins by investigating the basic contradictions of the term Islamic marketing and continues by offering insights derived from a broad knowledge base of theory, research, and practice in the field of marketing in an Islamic context. It leads readers through the four fundamental elements of marketing—product, price, place, and promotion—using examples and short cases from the business environment in countries that call themselves Islamic. Such a journey can equip practitioners with the tools necessary for operating in more efficient and effective ways in Muslim countries.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.