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Antecedents and Consequences of Relationship Quality in B2B Markets: A Case Study on a Manufacturing Company

Antecedents and Consequences of Relationship Quality in B2B Markets: A Case Study on a Manufacturing Company

Eman Mohamed Abd-El-Salam
Copyright: © 2015 |Volume: 6 |Issue: 1 |Pages: 26
ISSN: 1947-9247|EISSN: 1947-9255|EISBN13: 9781466678316|DOI: 10.4018/IJCRMM.2015010103
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MLA

Abd-El-Salam, Eman Mohamed. "Antecedents and Consequences of Relationship Quality in B2B Markets: A Case Study on a Manufacturing Company." IJCRMM vol.6, no.1 2015: pp.35-60. http://doi.org/10.4018/IJCRMM.2015010103

APA

Abd-El-Salam, E. M. (2015). Antecedents and Consequences of Relationship Quality in B2B Markets: A Case Study on a Manufacturing Company. International Journal of Customer Relationship Marketing and Management (IJCRMM), 6(1), 35-60. http://doi.org/10.4018/IJCRMM.2015010103

Chicago

Abd-El-Salam, Eman Mohamed. "Antecedents and Consequences of Relationship Quality in B2B Markets: A Case Study on a Manufacturing Company," International Journal of Customer Relationship Marketing and Management (IJCRMM) 6, no.1: 35-60. http://doi.org/10.4018/IJCRMM.2015010103

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Abstract

The purpose of this paper is to examine how service quality, relationship value, relationship quality and customer loyalty play a vital role in the Egyptian business to business market-and to test it empirically in agricultural business customers of chemical manufacturer with respect to their main supplier. The findings of this study show significant positive relationships among the variables under investigation. An international manufacturing company can manage its buyer-seller relationships to gain the trust, commitment, satisfaction, and loyalty of its business customers by offering high service quality. When the goal is to improve corporate marketing performance and increase business with an existing customer, managers should focus on the role of value as a key building block in their relationships. Relationship quality (satisfaction, trust and commitment) appears to be an important antecedent in establishing a sustainable business relationship. The paper adds to the understanding of business relationships in the Egyptian context by studying customer satisfaction, customer loyalty, customer trust, and customer commitment from the perspective of relationship-value-based dimensions. This approach emphasizes the pivotal role of relationship value as well as relationship quality, which has not been studied before in Egyptian business to business relationship markets.

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