Welcome to the InfoSci Platform
Big Data in Cloud Computing Environment for Market Trends

Big Data in Cloud Computing Environment for Market Trends

K. Hariharanath
Copyright: © 2015 |Pages: 17
ISBN13: 9781466683396|ISBN10: 1466683392|EISBN13: 9781466683402
DOI: 10.4018/978-1-4666-8339-6.ch006
Cite Chapter Cite Chapter

MLA

Hariharanath, K. "Big Data in Cloud Computing Environment for Market Trends." Enterprise Management Strategies in the Era of Cloud Computing, edited by N. Raghavendra Rao, IGI Global, 2015, pp. 138-154. https://doi.org/10.4018/978-1-4666-8339-6.ch006

APA

Hariharanath, K. (2015). Big Data in Cloud Computing Environment for Market Trends. In N. Rao (Ed.), Enterprise Management Strategies in the Era of Cloud Computing (pp. 138-154). IGI Global. https://doi.org/10.4018/978-1-4666-8339-6.ch006

Chicago

Hariharanath, K. "Big Data in Cloud Computing Environment for Market Trends." In Enterprise Management Strategies in the Era of Cloud Computing, edited by N. Raghavendra Rao, 138-154. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8339-6.ch006

Export Reference

Mendeley
Favorite

Abstract

The Industrial and Business landscape is changing because of the convergence of information technology and communication technologies. This convergence is creating new types of companies competing with each other. It is not about east or west, or developed markets versus developing markets; It is all about how soon a business enterprise understands the emerging technology and adapts it into its business. It is not enough that a business enterprise understands the technology but one has to be good at thinking about the applications of the technology. Now it has become a necessity for business enterprises to manage complex and interdisciplinary requirements in their organization. This chapter explores a business model developed by a textile mill to remain competitive in global market that uses the concepts of big data, cloud computing, virtual reality, and data warehousing.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.