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A Cross-National Effect of Ethnocentrism on Purchase Intention

A Cross-National Effect of Ethnocentrism on Purchase Intention

Nadia Jiménez, Sonia San-Martín
Copyright: © 2015 |Pages: 31
ISBN13: 9781466682627|ISBN10: 1466682620|EISBN13: 9781466682634
DOI: 10.4018/978-1-4666-8262-7.ch008
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MLA

Jiménez, Nadia, and Sonia San-Martín. "A Cross-National Effect of Ethnocentrism on Purchase Intention." Analyzing the Cultural Diversity of Consumers in the Global Marketplace, edited by Juan Miguel Alcántara-Pilar, et al., IGI Global, 2015, pp. 146-176. https://doi.org/10.4018/978-1-4666-8262-7.ch008

APA

Jiménez, N. & San-Martín, S. (2015). A Cross-National Effect of Ethnocentrism on Purchase Intention. In J. Alcántara-Pilar, S. del Barrio-García, E. Crespo-Almendros, & L. Porcu (Eds.), Analyzing the Cultural Diversity of Consumers in the Global Marketplace (pp. 146-176). IGI Global. https://doi.org/10.4018/978-1-4666-8262-7.ch008

Chicago

Jiménez, Nadia, and Sonia San-Martín. "A Cross-National Effect of Ethnocentrism on Purchase Intention." In Analyzing the Cultural Diversity of Consumers in the Global Marketplace, edited by Juan Miguel Alcántara-Pilar, et al., 146-176. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8262-7.ch008

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Abstract

The purpose of this study is to understand how socio-psychological and cultural factors (patriotism, cultural openness and collectivism) affect a social phenomenon implying a tendency to reject foreign products (ethnocentrism). The main contribution of this work is to propose a cross-national study to establish differences or similarities in the behaviour of consumers from emerging and developed markets when evaluating foreign products. Data was collected from 476 Spanish and Mexican consumers. Our results show that also in emerging as in developed markets the patriotism and cultural openness are antecedents of ethnocentrism, but collectivism only influences the ethnocentrism of consumer from emerging markets. In addition, in developed market economies the ethnocentrism negatively affects purchase intention of foreign products, although in emerging markets it does not.

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