Welcome to the InfoSci Platform
Emergent Trends in Sustainable Technologies in Thailand: Developing OTOP-Based Manufacturing Capabilities in Rural India

Emergent Trends in Sustainable Technologies in Thailand: Developing OTOP-Based Manufacturing Capabilities in Rural India

Samarth Gupta, Garima Yadav, Amit Choudhary, Amanpreet Kaur
Copyright: © 2015 |Pages: 12
ISBN13: 9781466682597|ISBN10: 1466682590|EISBN13: 9781466682603
DOI: 10.4018/978-1-4666-8259-7.ch004
Cite Chapter Cite Chapter

MLA

Gupta, Samarth, et al. "Emergent Trends in Sustainable Technologies in Thailand: Developing OTOP-Based Manufacturing Capabilities in Rural India." Promoting Socio-Economic Development through Business Integration, edited by Shalini Kalia, et al., IGI Global, 2015, pp. 48-59. https://doi.org/10.4018/978-1-4666-8259-7.ch004

APA

Gupta, S., Yadav, G., Choudhary, A., & Kaur, A. (2015). Emergent Trends in Sustainable Technologies in Thailand: Developing OTOP-Based Manufacturing Capabilities in Rural India. In S. Kalia, B. Bhalla, L. Das, & N. Awasthy (Eds.), Promoting Socio-Economic Development through Business Integration (pp. 48-59). IGI Global. https://doi.org/10.4018/978-1-4666-8259-7.ch004

Chicago

Gupta, Samarth, et al. "Emergent Trends in Sustainable Technologies in Thailand: Developing OTOP-Based Manufacturing Capabilities in Rural India." In Promoting Socio-Economic Development through Business Integration, edited by Shalini Kalia, et al., 48-59. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8259-7.ch004

Export Reference

Mendeley
Favorite

Abstract

OVOP concept has been one of the keenly studied rural marketing and social innovation concepts in the world. While many countries have successfully implemented this model under various names, forms, strategies and areas; there is still a lot of scope for analysing and carefully implementing this unique business model for the development of Rural Innovation and Social Entrepreneurship. Studies have shown that while the Asian countries like Thailand, Japan, Malawi and even Nepal have successfully implemented this concept and reaped its benefits, some of the nations like India, South Africa and others are yet to follow a methodical approach towards the implementation of this interesting social business proposition. The Kasetsart Journal of Social Sciences has been focussing on developing such capabilities for enhancing social business proposition and understanding the contribution of community involvement in social re-engineering. While lot of emphasis has been paid on developing innovative social ventures for Rural India, a concept like OVOP/OTOP is certainly the need of the hour. In this chapter we intend to investigate the various aspects of an OVOP/OTOP implementation and propose solutions for social business development in Rural India based on the foundations of the OVOP/OTOP concept that has been a pioneer for development of social entrepreneurship across the world.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.