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Found Objects, Bought Selves

Found Objects, Bought Selves

Lynne Heller
Copyright: © 2015 |Pages: 22
ISBN13: 9781466683846|ISBN10: 1466683848|EISBN13: 9781466683853
DOI: 10.4018/978-1-4666-8384-6.ch007
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MLA

Heller, Lynne. "Found Objects, Bought Selves." New Opportunities for Artistic Practice in Virtual Worlds, edited by Denise Doyle, IGI Global, 2015, pp. 140-161. https://doi.org/10.4018/978-1-4666-8384-6.ch007

APA

Heller, L. (2015). Found Objects, Bought Selves. In D. Doyle (Ed.), New Opportunities for Artistic Practice in Virtual Worlds (pp. 140-161). IGI Global. https://doi.org/10.4018/978-1-4666-8384-6.ch007

Chicago

Heller, Lynne. "Found Objects, Bought Selves." In New Opportunities for Artistic Practice in Virtual Worlds, edited by Denise Doyle, 140-161. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8384-6.ch007

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Abstract

This chapter traces a process of creating using found object collage, through collecting/consuming practices and finally to the notion of the bought self, avatar representation through consumerist artistic practice in Second Life (SL) the online, user generated, virtual environment. Positioning collage as a reinvigorated current in art, the text couples this mode of making with shopping as found object. Collaboration is inherent in an online virtual world, where programmers, designers and other content providers determine the parameters of what is possible. Found object/shopping is a synergistic fit with the nature of predetermined boundaries coupled with late-stage capitalism. This mode of self-making encourages the idea of buying identification through the construction of an avatar. Through a review of the practices of the Situationists, an aesthetic turn in political tactics is revealed through contemporary art making. The text uses the author's own virtual/material practice as a case study for the theories explored.

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