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Smartphones and Self-Broadcasting among College Students in an Age of Social Media

Smartphones and Self-Broadcasting among College Students in an Age of Social Media

Franklin Nii Amankwah Yartey, Louisa Ha
Copyright: © 2015 |Pages: 34
ISBN13: 9781466684508|ISBN10: 146668450X|EISBN13: 9781466684515
DOI: 10.4018/978-1-4666-8450-8.ch005
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MLA

Yartey, Franklin Nii Amankwah, and Louisa Ha. "Smartphones and Self-Broadcasting among College Students in an Age of Social Media." Human Behavior, Psychology, and Social Interaction in the Digital Era, edited by Anabela Mesquita and Chia-Wen Tsai, IGI Global, 2015, pp. 95-128. https://doi.org/10.4018/978-1-4666-8450-8.ch005

APA

Yartey, F. N. & Ha, L. (2015). Smartphones and Self-Broadcasting among College Students in an Age of Social Media. In A. Mesquita & C. Tsai (Eds.), Human Behavior, Psychology, and Social Interaction in the Digital Era (pp. 95-128). IGI Global. https://doi.org/10.4018/978-1-4666-8450-8.ch005

Chicago

Yartey, Franklin Nii Amankwah, and Louisa Ha. "Smartphones and Self-Broadcasting among College Students in an Age of Social Media." In Human Behavior, Psychology, and Social Interaction in the Digital Era, edited by Anabela Mesquita and Chia-Wen Tsai, 95-128. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8450-8.ch005

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Abstract

This chapter examines the use of smartphones for self-broadcasting via social media among college students. Based on motivation and network externalities theories, our survey of a public university's college students confirmed our hypotheses that network size, years of experience using social media and the time spent on social media positively predict their frequency of self-broadcasting on their smartphones. The results suggest that 85.2% of college students self-broadcast at least once a month by updating their status on SNS and students are likely to self-broadcast within their network. Most students set their profile privacy setting as private or semi-private. But privacy setting does not affect self-broadcast frequency.

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