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Factors that Affect Customers Readiness for Internet-based BI Services

Factors that Affect Customers Readiness for Internet-based BI Services

Adir Even, Yisrael Parmet, Laks Erez
Copyright: © 2015 |Volume: 6 |Issue: 1 |Pages: 19
ISSN: 1947-3591|EISSN: 1947-3605|EISBN13: 9781466678958|DOI: 10.4018/IJBIR.2015010103
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MLA

Even, Adir, et al. "Factors that Affect Customers Readiness for Internet-based BI Services." IJBIR vol.6, no.1 2015: pp.30-48. http://doi.org/10.4018/IJBIR.2015010103

APA

Even, A., Parmet, Y., & Erez, L. (2015). Factors that Affect Customers Readiness for Internet-based BI Services. International Journal of Business Intelligence Research (IJBIR), 6(1), 30-48. http://doi.org/10.4018/IJBIR.2015010103

Chicago

Even, Adir, Yisrael Parmet, and Laks Erez. "Factors that Affect Customers Readiness for Internet-based BI Services," International Journal of Business Intelligence Research (IJBIR) 6, no.1: 30-48. http://doi.org/10.4018/IJBIR.2015010103

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Abstract

The banking industry is a strong leader in the use of Internet technologies for revolutionizing customer services. This study explores demographic and financial factors that may affect the use of Internet-Banking (IB) services provided by a large bank. The study analyzed certain IB activities for a large sample of the bank's customers. The analysis highlights some usage characteristics and patterns that have evolved around the more traditional IB services, such as account-status inquiries and fund transfers. However, with a newly-developed Business-Intelligence (BI) application, such patterns have not evolved yet. This can be explained by the different nature of this novel BI application, and by the time required for end-users to assimilate and adopt such an innovative application. The findings can help understanding customers' IB needs, detecting customer-segments that use the IB services differently, and help developing and personalizing advanced IB services, such as the online BI tool.

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