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The Influence of Culture on the Adoption of Green IT

The Influence of Culture on the Adoption of Green IT

William M. Campbell, Philip Moore, Martyn Ratcliffe, Mak Sharma
Copyright: © 2015 |Pages: 36
ISBN13: 9781466684478|ISBN10: 146668447X|EISBN13: 9781466684485
DOI: 10.4018/978-1-4666-8447-8.ch002
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MLA

Campbell, William M., et al. "The Influence of Culture on the Adoption of Green IT." Green Services Engineering, Optimization, and Modeling in the Technological Age, edited by Xiaodong Liu and Yang Li, IGI Global, 2015, pp. 25-60. https://doi.org/10.4018/978-1-4666-8447-8.ch002

APA

Campbell, W. M., Moore, P., Ratcliffe, M., & Sharma, M. (2015). The Influence of Culture on the Adoption of Green IT. In X. Liu & Y. Li (Eds.), Green Services Engineering, Optimization, and Modeling in the Technological Age (pp. 25-60). IGI Global. https://doi.org/10.4018/978-1-4666-8447-8.ch002

Chicago

Campbell, William M., et al. "The Influence of Culture on the Adoption of Green IT." In Green Services Engineering, Optimization, and Modeling in the Technological Age, edited by Xiaodong Liu and Yang Li, 25-60. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8447-8.ch002

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Abstract

This chapter addresses the impact of organizational culture on the adoption of Green IT initiatives. We begin by exploring organizational culture and consider the nature of culture within the IT sector. An analysis of the effect of culture on sustainable use of IT is presented using Cameron and Quinn's Competing Values Framework as a tool to explore organizational culture. A major theme of this Chapter is the use of choice architectures to ‘nudge' individuals in particular directions with a focus on adopting green IT policies. Other themes explored are the roles social media play in promoting green IT and the impact of culture on the use of tools which deliver green IT incuding cloud computing and context-aware systems. We consider the impact of globalization. Key recommendations for working with culture to support the adoption of green IT are provided.

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