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Development of the “Hybrid Interactive Rhetorical Engagement” (H.I.R.E.) Scale: Implications for Digital Gamification Research

Development of the “Hybrid Interactive Rhetorical Engagement” (H.I.R.E.) Scale: Implications for Digital Gamification Research

Yowei Kang
Copyright: © 2016 |Pages: 21
ISBN13: 9781466686519|ISBN10: 1466686510|EISBN13: 9781466686526
DOI: 10.4018/978-1-4666-8651-9.ch004
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MLA

Kang, Yowei. "Development of the “Hybrid Interactive Rhetorical Engagement” (H.I.R.E.) Scale: Implications for Digital Gamification Research." Emerging Research and Trends in Gamification, edited by Harsha Gangadharbatla and Donna Z. Davis, IGI Global, 2016, pp. 72-92. https://doi.org/10.4018/978-1-4666-8651-9.ch004

APA

Kang, Y. (2016). Development of the “Hybrid Interactive Rhetorical Engagement” (H.I.R.E.) Scale: Implications for Digital Gamification Research. In H. Gangadharbatla & D. Davis (Eds.), Emerging Research and Trends in Gamification (pp. 72-92). IGI Global. https://doi.org/10.4018/978-1-4666-8651-9.ch004

Chicago

Kang, Yowei. "Development of the “Hybrid Interactive Rhetorical Engagement” (H.I.R.E.) Scale: Implications for Digital Gamification Research." In Emerging Research and Trends in Gamification, edited by Harsha Gangadharbatla and Donna Z. Davis, 72-92. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-8651-9.ch004

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Abstract

Digital game is an essential part of digital creative industries around the world. This chapter aims to develop H.I.R.E. scales that can be used to explain and understand users' responses to digital creative contents. Although multiple methodologies have been used to study gameplayers' experiences and interactions with different genres of digital games that lead to their gamifications, this chapter is based on a rhetorical theoretical tradition by arguing that gameplay interactions are a rhetorical process in which players interact with game designers as well as other players in the same guild through a series of persuasive manipulations. H.I.R.E. scales are developed to explain how gameplayers have different experiences when playing a digital game that contributes to their gamifications. Because digital game is an important branch of contemporary digital creative industry, the development of the H.I.R.E. scales will help researchers and practitioners to study and develop better digital games and other digital creative contents.

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