Welcome to the InfoSci Platform
Social Bootstrapping: Microfunding Major Projects in the Arts and Nonprofit Organizations

Social Bootstrapping: Microfunding Major Projects in the Arts and Nonprofit Organizations

John P. Sahlin
Copyright: © 2015 |Pages: 14
ISBN13: 9781466685567|ISBN10: 1466685565|EISBN13: 9781466685574
DOI: 10.4018/978-1-4666-8556-7.ch001
Cite Chapter Cite Chapter

MLA

Sahlin, John P. "Social Bootstrapping: Microfunding Major Projects in the Arts and Nonprofit Organizations." Social Media and the Transformation of Interaction in Society, edited by John P. Sahlin, IGI Global, 2015, pp. 1-14. https://doi.org/10.4018/978-1-4666-8556-7.ch001

APA

Sahlin, J. P. (2015). Social Bootstrapping: Microfunding Major Projects in the Arts and Nonprofit Organizations. In J. Sahlin (Ed.), Social Media and the Transformation of Interaction in Society (pp. 1-14). IGI Global. https://doi.org/10.4018/978-1-4666-8556-7.ch001

Chicago

Sahlin, John P. "Social Bootstrapping: Microfunding Major Projects in the Arts and Nonprofit Organizations." In Social Media and the Transformation of Interaction in Society, edited by John P. Sahlin, 1-14. Hershey, PA: IGI Global, 2015. https://doi.org/10.4018/978-1-4666-8556-7.ch001

Export Reference

Mendeley
Favorite

Abstract

Just as the three most important aspects of real estate are: Location, Location, Location, it can be said that the three most important aspects of seeking funds for major projects are Access, Access, Access. The advent of social media has opened a new avenue for artists and non-profits to fund their programs: social bootstrapping. This chapter will address the use of social media platforms to raise funds for major arts and nonprofit projects. This chapter will also consider the implications of social media to fund niche programs that may be considered “too risky” to fund under the traditional rules or those that simply don't have the access to major contributors. Pioneers in the arts and nonprofit industries have successfully adopted the best practices of the technology industry and used social media platforms to secure funding that would not traditionally be available.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.