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GPU Implementation of Friend Recommendation System using CUDA for Social Networking Services

GPU Implementation of Friend Recommendation System using CUDA for Social Networking Services

K. G. Srinivasa, G. M. Siddesh, Srinidhi Hiriyannaiah, Kushagra Mishra, Coca Sai Prajeeth, Ameen Mohammed Talha
Copyright: © 2016 |Pages: 16
ISBN13: 9781466688537|ISBN10: 146668853X|EISBN13: 9781466688544
DOI: 10.4018/978-1-4666-8853-7.ch015
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MLA

Srinivasa, K. G., et al. "GPU Implementation of Friend Recommendation System using CUDA for Social Networking Services." Emerging Research Surrounding Power Consumption and Performance Issues in Utility Computing, edited by Ganesh Chandra Deka, et al., IGI Global, 2016, pp. 304-319. https://doi.org/10.4018/978-1-4666-8853-7.ch015

APA

Srinivasa, K. G., Siddesh, G. M., Hiriyannaiah, S., Mishra, K., Prajeeth, C. S., & Talha, A. M. (2016). GPU Implementation of Friend Recommendation System using CUDA for Social Networking Services. In G. Deka, G. Siddesh, K. Srinivasa, & L. Patnaik (Eds.), Emerging Research Surrounding Power Consumption and Performance Issues in Utility Computing (pp. 304-319). IGI Global. https://doi.org/10.4018/978-1-4666-8853-7.ch015

Chicago

Srinivasa, K. G., et al. "GPU Implementation of Friend Recommendation System using CUDA for Social Networking Services." In Emerging Research Surrounding Power Consumption and Performance Issues in Utility Computing, edited by Ganesh Chandra Deka, et al., 304-319. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-8853-7.ch015

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Abstract

Nowadays hybrid recommender systems are used, which utilize both collaborative and content based filtering techniques unlike the FoF system that have been presented in the chapter. Social networking services (SNSs) provide a platform where likeminded people interact and express opinions. The trends of socializing have changed drastically and the general population is turning to these services to socialize and network with new people. Massive infrastructure compliments uninterrupted usage of these services. Owing to the rapidly growing user base of SNSs, there is always a need to improve upon the existing infrastructure to keep cost and performance in tune with one another. GPUs are proving to be a viable solution to bridge the gap between the two. In this chapter, we describe GPU implementation of a Friend recommender system which is based on content-based filtering mechanism. It has given significant speed up from its previous counterparts, thus making the whole process more efficient.

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