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Churn Management of E-Banking Customers by Fuzzy AHP

Churn Management of E-Banking Customers by Fuzzy AHP

Adem Karahoca, Oytun Bilgen, Dilek Karahoca
Copyright: © 2016 |Pages: 18
ISBN13: 9781466694842|ISBN10: 146669484X|EISBN13: 9781466694859
DOI: 10.4018/978-1-4666-9484-2.ch008
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MLA

Karahoca, Adem, et al. "Churn Management of E-Banking Customers by Fuzzy AHP." Handbook of Research on Financial and Banking Crisis Prediction through Early Warning Systems, edited by Qaiser Munir, IGI Global, 2016, pp. 155-172. https://doi.org/10.4018/978-1-4666-9484-2.ch008

APA

Karahoca, A., Bilgen, O., & Karahoca, D. (2016). Churn Management of E-Banking Customers by Fuzzy AHP. In Q. Munir (Ed.), Handbook of Research on Financial and Banking Crisis Prediction through Early Warning Systems (pp. 155-172). IGI Global. https://doi.org/10.4018/978-1-4666-9484-2.ch008

Chicago

Karahoca, Adem, Oytun Bilgen, and Dilek Karahoca. "Churn Management of E-Banking Customers by Fuzzy AHP." In Handbook of Research on Financial and Banking Crisis Prediction through Early Warning Systems, edited by Qaiser Munir, 155-172. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9484-2.ch008

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Abstract

As the world goes through a paper-less environment, electronic banking solutions are more welcome by most of the corporations. It is important that companies control their cash management electronically. Banking services provide such solutions to satisfy customers' needs. This study focuses on E-Banking usage data to identify the customers' behavior. When a corporation wants to keep or promote its position in the market, churn management can be considered as an efficient solution. Basically, Churn Management will shape the customers into segments in order for the corporation to focus on the customers that are closer to be out of the portfolio.

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