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Value and Risk in Business to Business E-Banking

Value and Risk in Business to Business E-Banking

Fakhredin Maroofi, Khodadad Kalhori
Copyright: © 2016 |Pages: 27
ISBN13: 9781466695368|ISBN10: 1466695366|EISBN13: 9781466695375
DOI: 10.4018/978-1-4666-9536-8.ch015
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MLA

Maroofi, Fakhredin, and Khodadad Kalhori. "Value and Risk in Business to Business E-Banking." Trends, Prospects, and Challenges in Asian E-Governance, edited by Inderjeet Singh Sodhi, IGI Global, 2016, pp. 325-351. https://doi.org/10.4018/978-1-4666-9536-8.ch015

APA

Maroofi, F. & Kalhori, K. (2016). Value and Risk in Business to Business E-Banking. In I. Sodhi (Ed.), Trends, Prospects, and Challenges in Asian E-Governance (pp. 325-351). IGI Global. https://doi.org/10.4018/978-1-4666-9536-8.ch015

Chicago

Maroofi, Fakhredin, and Khodadad Kalhori. "Value and Risk in Business to Business E-Banking." In Trends, Prospects, and Challenges in Asian E-Governance, edited by Inderjeet Singh Sodhi, 325-351. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9536-8.ch015

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Abstract

The purpose of this chapter is to examine the functional relationships between three types of risk (performance, financial and psychological) and the benefits and sacrifices components of value are tested within a broader neurological network that includes e-service quality and satisfaction, word-of-mouth and intention to switch. The hypothesized relationships are tested; using Partial Least Squares, on data collected through a postal survey from167 Iran-based SME organizations. The results confirm the significant, but the differential impact of the three types of risk on the two value components. Specifically, performance risk and financial risk are found to be significant determinants of benefits, while psychological risk impacts on perceptions of sacrifices. This chapter also provides evidence of the differential impact of the benefits and sacrifices components of value on satisfaction, and the existence of both direct and indirect impacts of these components on word-of-mouth and intention to switch.

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