Welcome to the InfoSci Platform
Entrepreneurial Tourism: The Creation of Business Opportunities in the ADRIMAG Region, Portugal

Entrepreneurial Tourism: The Creation of Business Opportunities in the ADRIMAG Region, Portugal

António Moreira
Copyright: © 2016 |Pages: 29
ISBN13: 9781466695672|ISBN10: 1466695676|EISBN13: 9781466695689
DOI: 10.4018/978-1-4666-9567-2.ch017
Cite Chapter Cite Chapter

MLA

Moreira, António. "Entrepreneurial Tourism: The Creation of Business Opportunities in the ADRIMAG Region, Portugal." Handbook of Research on Entrepreneurial Success and its Impact on Regional Development, edited by Luísa Carvalho, IGI Global, 2016, pp. 376-404. https://doi.org/10.4018/978-1-4666-9567-2.ch017

APA

Moreira, A. (2016). Entrepreneurial Tourism: The Creation of Business Opportunities in the ADRIMAG Region, Portugal. In L. Carvalho (Ed.), Handbook of Research on Entrepreneurial Success and its Impact on Regional Development (pp. 376-404). IGI Global. https://doi.org/10.4018/978-1-4666-9567-2.ch017

Chicago

Moreira, António. "Entrepreneurial Tourism: The Creation of Business Opportunities in the ADRIMAG Region, Portugal." In Handbook of Research on Entrepreneurial Success and its Impact on Regional Development, edited by Luísa Carvalho, 376-404. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9567-2.ch017

Export Reference

Mendeley
Favorite

Abstract

The chapter presents an entrepreneurial perspective to rural tourism. It is based on the utilization of endogenous resources that exist within a rural region, and leads to a group of business opportunities related to tourism, craftwork, and agriculture, which are taken into account to define the strategic objectives for the ADRIMAG region. The chapter follows a qualitative approach to business opportunities. Through our analysis, it was possible to create, in a simple manner, a group of business opportunities based on the endogenous resources of the region. With this study, we expect to bring forth an entrepreneurial perspective that will sustainably foster tourism development within rural regions, but with high potential for tourism attraction.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.