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Social Media as Elements of Shared Workspaces: The Multifactory Case Study

Social Media as Elements of Shared Workspaces: The Multifactory Case Study

Giulio Focardi, Lorenza Victoria Salati
Copyright: © 2016 |Pages: 19
ISBN13: 9781466696075|ISBN10: 1466696079|EISBN13: 9781466696082
DOI: 10.4018/978-1-4666-9607-5.ch003
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MLA

Focardi, Giulio, and Lorenza Victoria Salati. "Social Media as Elements of Shared Workspaces: The Multifactory Case Study." Product Innovation through Knowledge Management and Social Media Strategies, edited by Alok Kumar Goel and Puja Singhal, IGI Global, 2016, pp. 46-64. https://doi.org/10.4018/978-1-4666-9607-5.ch003

APA

Focardi, G. & Salati, L. V. (2016). Social Media as Elements of Shared Workspaces: The Multifactory Case Study. In A. Goel & P. Singhal (Eds.), Product Innovation through Knowledge Management and Social Media Strategies (pp. 46-64). IGI Global. https://doi.org/10.4018/978-1-4666-9607-5.ch003

Chicago

Focardi, Giulio, and Lorenza Victoria Salati. "Social Media as Elements of Shared Workspaces: The Multifactory Case Study." In Product Innovation through Knowledge Management and Social Media Strategies, edited by Alok Kumar Goel and Puja Singhal, 46-64. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9607-5.ch003

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Abstract

Shared workplaces are becoming very common within Europe. Multifactories are shared working environment that combine traits of a Coworking Space, a Fab Lab and a Makerspace. One of the traits that characterize a Multifactory is how knowledge exchange brings to innovation. This chapter has its focus on a case study that shows how a traditional SME and a multifactory can work together in order to develop an innovative idea and how Social Media can be parts of an overall strategy set to product innovation.

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