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Evaluating the Image of Tourist Destinations: A Theoretical and Empirical Approach

Evaluating the Image of Tourist Destinations: A Theoretical and Empirical Approach

Ana Ispas, Cristinel Petrisor Constantin, Adina Nicoleta Candrea
Copyright: © 2016 |Pages: 23
ISBN13: 9781466697614|ISBN10: 146669761X|EISBN13: 9781466697621
DOI: 10.4018/978-1-4666-9761-4.ch002
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MLA

Ispas, Ana, et al. "Evaluating the Image of Tourist Destinations: A Theoretical and Empirical Approach." Strategic Tools and Methods for Promoting Hospitality and Tourism Services, edited by Alexandru-Mircea Nedelea, et al., IGI Global, 2016, pp. 26-48. https://doi.org/10.4018/978-1-4666-9761-4.ch002

APA

Ispas, A., Constantin, C. P., & Candrea, A. N. (2016). Evaluating the Image of Tourist Destinations: A Theoretical and Empirical Approach. In A. Nedelea, M. Korstanje, & B. George (Eds.), Strategic Tools and Methods for Promoting Hospitality and Tourism Services (pp. 26-48). IGI Global. https://doi.org/10.4018/978-1-4666-9761-4.ch002

Chicago

Ispas, Ana, Cristinel Petrisor Constantin, and Adina Nicoleta Candrea. "Evaluating the Image of Tourist Destinations: A Theoretical and Empirical Approach." In Strategic Tools and Methods for Promoting Hospitality and Tourism Services, edited by Alexandru-Mircea Nedelea, Maximiliano Korstanje, and Babu George, 26-48. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9761-4.ch002

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Abstract

As the tourism marketplace is currently highly competitive, Destination Management Organizations (DMOs) need to have a thorough understanding of the actual perception of their destinations and even of the desired perception they should have to adequately implement measures to alter or maintain such images. In this context, the present chapter provides an overview of tourist destination image evaluation, from both a theoretical and empirical perspective. It outlines the role of conducting research in order to evaluate destination image as key strategic information which has to be provided to DMOs. The chapter provides a theoretical framework to destination image evaluation as well as a case study on the evaluation of a Romanian city's image as a tourist destination.

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