Welcome to the InfoSci Platform
YouTube and Google: Glorious Days

YouTube and Google: Glorious Days

Copyright: © 2016 |Pages: 22
ISBN13: 9781466698550|ISBN10: 1466698551|EISBN13: 9781466698567
DOI: 10.4018/978-1-4666-9855-0.ch010
Cite Chapter Cite Chapter

MLA

Matthew Crick. "YouTube and Google: Glorious Days." Power, Surveillance, and Culture in YouTube™'s Digital Sphere, IGI Global, 2016, pp.270-291. https://doi.org/10.4018/978-1-4666-9855-0.ch010

APA

M. Crick (2016). YouTube and Google: Glorious Days. IGI Global. https://doi.org/10.4018/978-1-4666-9855-0.ch010

Chicago

Matthew Crick. "YouTube and Google: Glorious Days." In Power, Surveillance, and Culture in YouTube™'s Digital Sphere. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9855-0.ch010

Export Reference

Mendeley
Favorite

Abstract

Google's purchase of YouTube created a partnership between the world's largest search engine and the fastest-growing user-generated content (UGC) site. Over the past 10 years this combination has produced a great number of domestic and international news stories. This chapter highlights the salient issues regarding the business partnership between YouTube and Google, focuses on how an economic and capitalistic-driven mandate dominates YouTube's virtual space in the form of advertisements, and explains how YouTube's social networking activity is designed to encourage user activity in support of Google's revenue-generating business model. Some predictable but unintended legal consequences of YouTube's meteoric growth and the overall growth of video creation and sharing on the Internet present copyright challenges for YouTube in its role as a third-party distributor for content. YouTube copyright cases involving Viacom and YouTubers themselves are notable. Technology, in the form of YouTube's Content ID software, has consistently provided an umbrella of protection for YouTube in its claim that the company makes efforts to enforce U.S. and international copyright laws. YouTubers continue to upload copyright-protected work and utilize the legal doctrine of Fair Use, thwarting efforts by large movie studios, artists, and television networks to enforce their copyright privileges. YouTube and Google continue to forge partnerships with traditional major media outlets to produce original content, repurpose and distribute older content, and extend mass media's reach.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.