MLA
Nacar, Ramazan, and Nimet Uray. "The Challenge of International Market Segmentation in Emerging Markets." Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy, edited by Norhayati Zakaria, et al., IGI Global, 2016, pp. 42-61. https://doi.org/10.4018/978-1-4666-9806-2.ch003
APA
Nacar, R. & Uray, N. (2016). The Challenge of International Market Segmentation in Emerging Markets. In N. Zakaria, A. Abdul-Talib, & N. Osman (Eds.), Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy (pp. 42-61). IGI Global. https://doi.org/10.4018/978-1-4666-9806-2.ch003
Chicago
Nacar, Ramazan, and Nimet Uray. "The Challenge of International Market Segmentation in Emerging Markets." In Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy, edited by Norhayati Zakaria, Asmat-Nizam Abdul-Talib, and Nazariah Osman, 42-61. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9806-2.ch003
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