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Developing a Social Media Communication Plan

Developing a Social Media Communication Plan

Ahdia Nazari
Copyright: © 2016 |Pages: 24
ISBN13: 9781466698673|ISBN10: 1466698675|EISBN13: 9781466698680
DOI: 10.4018/978-1-4666-9867-3.ch012
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MLA

Nazari, Ahdia. "Developing a Social Media Communication Plan." Strategic Integration of Social Media into Project Management Practice, edited by Gilbert Silvius, IGI Global, 2016, pp. 194-217. https://doi.org/10.4018/978-1-4666-9867-3.ch012

APA

Nazari, A. (2016). Developing a Social Media Communication Plan. In G. Silvius (Ed.), Strategic Integration of Social Media into Project Management Practice (pp. 194-217). IGI Global. https://doi.org/10.4018/978-1-4666-9867-3.ch012

Chicago

Nazari, Ahdia. "Developing a Social Media Communication Plan." In Strategic Integration of Social Media into Project Management Practice, edited by Gilbert Silvius, 194-217. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9867-3.ch012

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Abstract

Social media is accepted as an effective communications and promotion tool. Social media tools such as Facebook, LinkedIn, Twitter, blogging and podcasting are leveraged by different organizations for creating profiles, establishing communication, interaction and launching promotional activities. However, promoters might encounter certain challenges in targeting potential audiences and maintaining interest and the interaction of the audience in their social media profiles. The purpose of this chapter is to identify effective communication and content approaches, with a Finnish perspective, and to develop a social media communication plan.

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