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Encouraging Supply Chain Networks and Customer Loyalty in Global Supply Chain

Kijpokin Kasemsap

Source Title: Handbook of Research on Strategic Supply Chain Management in the Retail Industry

ISBN13: 9781466698949|ISBN10: 1466698942|EISBN13: 9781466698956

DOI: 10.4018/978-1-4666-9894-9.ch006

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MLA

Kasemsap, Kijpokin. "Encouraging Supply Chain Networks and Customer Loyalty in Global Supply Chain." Handbook of Research on Strategic Supply Chain Management in the Retail Industry, edited by Narasimha Kamath and Swapnil Saurav, IGI Global, 2016, pp. 87-112. https://doi.org/10.4018/978-1-4666-9894-9.ch006

APA

Kasemsap, K. (2016). Encouraging Supply Chain Networks and Customer Loyalty in Global Supply Chain. In N. Kamath & S. Saurav (Eds.), Handbook of Research on Strategic Supply Chain Management in the Retail Industry (pp. 87-112). IGI Global. https://doi.org/10.4018/978-1-4666-9894-9.ch006

Chicago

Kasemsap, Kijpokin. "Encouraging Supply Chain Networks and Customer Loyalty in Global Supply Chain." In Handbook of Research on Strategic Supply Chain Management in the Retail Industry, edited by Narasimha Kamath and Swapnil Saurav, 87-112. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9894-9.ch006

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Abstract

This chapter aims to encourage supply chain networks and customer loyalty in global supply chain, thus distinguishing the theoretical and practical concepts of supply chain management (SCM) and supply chain networks; the multifaceted applications of supply chain network design (SCND); the overview of customer loyalty in global supply chain concerning customer value, customer satisfaction, switching barriers, customer loyalty programs, and customer-company identification (CCID); and the linkage between customer loyalty and supply chain networks in the retail setting. Encouraging supply chain networks and customer loyalty is critical for modern organizations that seek to serve suppliers and customers, increase business performance, strengthen competitiveness, and achieve continuous success in global supply chain. The chapter argues that encouraging supply chain networks and customer loyalty has the potential to improve organizational performance and gain sustainable competitive advantage in global supply chain scenarios.

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Encouraging Supply Chain Networks and Customer Loyalty in Global Supply Chain

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