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Imperfect Bipartisanship and Spanish Pluralism: The Keys to Success of Podemos on Twitter

Imperfect Bipartisanship and Spanish Pluralism: The Keys to Success of Podemos on Twitter

Marta Pérez Escolar
Copyright: © 2016 |Pages: 24
ISBN13: 9781466698796|ISBN10: 1466698799|EISBN13: 9781466698802
DOI: 10.4018/978-1-4666-9879-6.ch006
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MLA

Escolar, Marta Pérez. "Imperfect Bipartisanship and Spanish Pluralism: The Keys to Success of Podemos on Twitter." (R)evolutionizing Political Communication through Social Media, edited by Tomaž Deželan and Igor Vobič, IGI Global, 2016, pp. 94-117. https://doi.org/10.4018/978-1-4666-9879-6.ch006

APA

Escolar, M. P. (2016). Imperfect Bipartisanship and Spanish Pluralism: The Keys to Success of Podemos on Twitter. In T. Deželan & I. Vobič (Eds.), (R)evolutionizing Political Communication through Social Media (pp. 94-117). IGI Global. https://doi.org/10.4018/978-1-4666-9879-6.ch006

Chicago

Escolar, Marta Pérez. "Imperfect Bipartisanship and Spanish Pluralism: The Keys to Success of Podemos on Twitter." In (R)evolutionizing Political Communication through Social Media, edited by Tomaž Deželan and Igor Vobič, 94-117. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9879-6.ch006

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Abstract

The objective of this research is to find if the success of Podemos in the 2014 European Parliament Elections and its activity on Twitter agrees with the theoretical perspectives that Dahlgren (2011) and De Ugarte (2007) developed or if there is a new civic participation paradigm that determines the success of the current political communication strategies. In order to verify this proposal, this study not only has applied Dahlgren and De Ugarte's theories, but it has also developed a tweets sampling methodology that permits collection and analysis of information from Podemos' tweets from the 25th March 2014 to the 24th May 2014. The main conclusion of this research is that there is not a ‘new civic participation model', but there are some emerging social and collective trends that De Ugarte and Dahlgren did not consider in their approaches, but that offer a context for the development of a new concept of “politics”.

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