Welcome to the InfoSci Platform
The Normative Grounding of Social Responsibility in African Emerging Markets: A Setho Ethics Approach

The Normative Grounding of Social Responsibility in African Emerging Markets: A Setho Ethics Approach

Khali Mofuoa
Copyright: © 2016 |Pages: 19
ISBN13: 9781466698642|ISBN10: 1466698640|EISBN13: 9781466698659
DOI: 10.4018/978-1-4666-9864-2.ch006
Cite Chapter Cite Chapter

MLA

Mofuoa, Khali. "The Normative Grounding of Social Responsibility in African Emerging Markets: A Setho Ethics Approach." Ethical and Social Perspectives on Global Business Interaction in Emerging Markets, edited by Minwir Al-Shammari and Hatem Masri, IGI Global, 2016, pp. 97-115. https://doi.org/10.4018/978-1-4666-9864-2.ch006

APA

Mofuoa, K. (2016). The Normative Grounding of Social Responsibility in African Emerging Markets: A Setho Ethics Approach. In M. Al-Shammari & H. Masri (Eds.), Ethical and Social Perspectives on Global Business Interaction in Emerging Markets (pp. 97-115). IGI Global. https://doi.org/10.4018/978-1-4666-9864-2.ch006

Chicago

Mofuoa, Khali. "The Normative Grounding of Social Responsibility in African Emerging Markets: A Setho Ethics Approach." In Ethical and Social Perspectives on Global Business Interaction in Emerging Markets, edited by Minwir Al-Shammari and Hatem Masri, 97-115. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9864-2.ch006

Export Reference

Mendeley
Favorite

Abstract

In African emerging markets (AEMs), the prevailing notions of social responsibility (SR) are based chiefly on Western ethics. Even discussions of corporate social responsibility (CSR) have, more often than not, been couched in the similar manner. Consequently, the field of CSR in AEMs is largely unaware of Setho ethics that for it are germane as a basis for thinking and talking about SR. In this chapter, the author proposes Setho ethics rooted in Botho, which sees the communal, interdependence and interrelatedness of beings, as an alternative vision of CSR in AEMs. In fact, people in Sub-Saharan Africa (SSA) see themselves in a symbiotic relationship with society, a point well-articulated by Mbiti (1969, p. 24) thus, “I am because you are, and since we are, therefore I am”. This African view through the Setho ethics lenses generates a different notion of an ideal SR of business to society worth illuminating in the CSR discourse today.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.