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Web Initiatives and E-Commerce Strategy

Web Initiatives and E-Commerce Strategy

Ron Craig
Copyright: © 2005 |Pages: 6
ISBN13: 9781591405535|ISBN10: 159140553X|EISBN13: 9781591407942
DOI: 10.4018/978-1-59140-553-5.ch543
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MLA

Craig, Ron. "Web Initiatives and E-Commerce Strategy." Encyclopedia of Information Science and Technology, First Edition, edited by Mehdi Khosrow-Pour, D.B.A., IGI Global, 2005, pp. 3054-3059. https://doi.org/10.4018/978-1-59140-553-5.ch543

APA

Craig, R. (2005). Web Initiatives and E-Commerce Strategy. In M. Khosrow-Pour, D.B.A. (Ed.), Encyclopedia of Information Science and Technology, First Edition (pp. 3054-3059). IGI Global. https://doi.org/10.4018/978-1-59140-553-5.ch543

Chicago

Craig, Ron. "Web Initiatives and E-Commerce Strategy." In Encyclopedia of Information Science and Technology, First Edition, edited by Mehdi Khosrow-Pour, D.B.A., 3054-3059. Hershey, PA: IGI Global, 2005. https://doi.org/10.4018/978-1-59140-553-5.ch543

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Abstract

Business use of modern computers started in the 1950s. Since then, IT has progressed through a series of hardware, software and applications improvements, delivering more value to individuals, firms, and organizations for lower cost. Productivity improvement (efficiency), at both the individual and organizational levels, has been a major focus. As well, firms have learned how to gain competitive advantage from IT.

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