The Region-of-Origin Effect: Implications for Regional Development Policies

The Region-of-Origin Effect: Implications for Regional Development Policies

José Manuel García-Gallego, Antonio Chamorro‑Mera
ISBN13: 9781466698147|ISBN10: 1466698144|EISBN13: 9781466698154
DOI: 10.4018/978-1-4666-9814-7.ch090
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MLA

García-Gallego, José Manuel, and Antonio Chamorro‑Mera. "The Region-of-Origin Effect: Implications for Regional Development Policies." International Business: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, IGI Global, 2016, pp. 1945-1970. https://doi.org/10.4018/978-1-4666-9814-7.ch090

APA

García-Gallego, J. M. & Chamorro‑Mera, A. (2016). The Region-of-Origin Effect: Implications for Regional Development Policies. In I. Management Association (Ed.), International Business: Concepts, Methodologies, Tools, and Applications (pp. 1945-1970). IGI Global. https://doi.org/10.4018/978-1-4666-9814-7.ch090

Chicago

García-Gallego, José Manuel, and Antonio Chamorro‑Mera. "The Region-of-Origin Effect: Implications for Regional Development Policies." In International Business: Concepts, Methodologies, Tools, and Applications, edited by Information Resources Management Association, 1945-1970. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9814-7.ch090

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Abstract

The main objective of this chapter was to determine the variables that explain and moderate the intention to purchase regional a specific product, in particular, wine. Some of the selected variables were directly related to regional development. To achieve that goal, and based on the literature review, authors designed a structural model to study the ROO effect in the Spanish wine market. The model proposes direct and indirect effects of the following antecedent variables on the purchase intention: the region's image, the region's image as a producer in this product category, the perceived quality of the region's products, and consumer ethnocentrism. The results of this study contribute to guiding decision-making on the strategies to be implemented by regional public institutions in collaboration with the wine industry, both of them responsible of creating value for the region.

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