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Teaching Peace and Marketing Education: From Pieces to Peace

Teaching Peace and Marketing Education: From Pieces to Peace

Maria Lai-Ling Lam
Copyright: © 2016 |Pages: 34
ISBN13: 9781466697843|ISBN10: 1466697849|EISBN13: 9781466697850
DOI: 10.4018/978-1-4666-9784-3.ch013
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MLA

Lam, Maria Lai-Ling. "Teaching Peace and Marketing Education: From Pieces to Peace." Global Perspectives on Contemporary Marketing Education, edited by Brent Smith and Amiram Porath, IGI Global, 2016, pp. 195-228. https://doi.org/10.4018/978-1-4666-9784-3.ch013

APA

Lam, M. L. (2016). Teaching Peace and Marketing Education: From Pieces to Peace. In B. Smith & A. Porath (Eds.), Global Perspectives on Contemporary Marketing Education (pp. 195-228). IGI Global. https://doi.org/10.4018/978-1-4666-9784-3.ch013

Chicago

Lam, Maria Lai-Ling. "Teaching Peace and Marketing Education: From Pieces to Peace." In Global Perspectives on Contemporary Marketing Education, edited by Brent Smith and Amiram Porath, 195-228. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9784-3.ch013

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Abstract

This chapter presents a peace-centered process of teaching marketing that the author has implemented during 2002-2015 academic years with undergraduate and graduate business students in various marketing courses at two Christian Universities in the United States. The peace-centered process is related to the development of a unified world view about human life in a culture of peace and culture of healing and the development of virtues in a marketing career. The chapter discusses (1) the manifestation of violence in marketing, (2) the concept of a peace-centered process of teaching marketing, (3) the responsibility of marketing educators, and (4) the seven pedagogical strategies for this approach.

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