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The Cluttered Online Marketplace: Dealing with Confusion of Mobile App Buyers

The Cluttered Online Marketplace: Dealing with Confusion of Mobile App Buyers

Tathagata Ghosh
Copyright: © 2016 |Pages: 17
ISBN13: 9781466697874|ISBN10: 1466697873|EISBN13: 9781466697881
DOI: 10.4018/978-1-4666-9787-4.ch065
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MLA

Ghosh, Tathagata. "The Cluttered Online Marketplace: Dealing with Confusion of Mobile App Buyers." Encyclopedia of E-Commerce Development, Implementation, and Management, edited by In Lee, IGI Global, 2016, pp. 916-932. https://doi.org/10.4018/978-1-4666-9787-4.ch065

APA

Ghosh, T. (2016). The Cluttered Online Marketplace: Dealing with Confusion of Mobile App Buyers. In I. Lee (Ed.), Encyclopedia of E-Commerce Development, Implementation, and Management (pp. 916-932). IGI Global. https://doi.org/10.4018/978-1-4666-9787-4.ch065

Chicago

Ghosh, Tathagata. "The Cluttered Online Marketplace: Dealing with Confusion of Mobile App Buyers." In Encyclopedia of E-Commerce Development, Implementation, and Management, edited by In Lee, 916-932. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9787-4.ch065

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