Welcome to the InfoSci Platform
Reference Hub1
Real-Time Bidding Advertising: Challenges and Opportunities for Advertising Curriculum, Research, and Practice

Real-Time Bidding Advertising: Challenges and Opportunities for Advertising Curriculum, Research, and Practice

Kenneth C. C. Yang, Yowei Kang
Copyright: © 2016 |Pages: 16
ISBN13: 9781466697874|ISBN10: 1466697873|EISBN13: 9781466697881
DOI: 10.4018/978-1-4666-9787-4.ch091
Cite Chapter Cite Chapter

MLA

Yang, Kenneth C. C., and Yowei Kang. "Real-Time Bidding Advertising: Challenges and Opportunities for Advertising Curriculum, Research, and Practice." Encyclopedia of E-Commerce Development, Implementation, and Management, edited by In Lee, IGI Global, 2016, pp. 1263-1278. https://doi.org/10.4018/978-1-4666-9787-4.ch091

APA

Yang, K. C. & Kang, Y. (2016). Real-Time Bidding Advertising: Challenges and Opportunities for Advertising Curriculum, Research, and Practice. In I. Lee (Ed.), Encyclopedia of E-Commerce Development, Implementation, and Management (pp. 1263-1278). IGI Global. https://doi.org/10.4018/978-1-4666-9787-4.ch091

Chicago

Yang, Kenneth C. C., and Yowei Kang. "Real-Time Bidding Advertising: Challenges and Opportunities for Advertising Curriculum, Research, and Practice." In Encyclopedia of E-Commerce Development, Implementation, and Management, edited by In Lee, 1263-1278. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9787-4.ch091

Export Reference

Mendeley
Favorite

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.