Telecommunications Subscriber's Satisfaction and Loyalty: The Impact of Contractual Switching Cost, Price Fairness, and Brand Image

Telecommunications Subscriber's Satisfaction and Loyalty: The Impact of Contractual Switching Cost, Price Fairness, and Brand Image

Sajad Rezaei, Sreenivasan Jayashree, Firoozeh Fouladivanda
ISBN13: 9781466697874|ISBN10: 1466697873|EISBN13: 9781466697881
DOI: 10.4018/978-1-4666-9787-4.ch123
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MLA

Rezaei, Sajad, et al. "Telecommunications Subscriber's Satisfaction and Loyalty: The Impact of Contractual Switching Cost, Price Fairness, and Brand Image." Encyclopedia of E-Commerce Development, Implementation, and Management, edited by In Lee, IGI Global, 2016, pp. 1748-1766. https://doi.org/10.4018/978-1-4666-9787-4.ch123

APA

Rezaei, S., Jayashree, S., & Fouladivanda, F. (2016). Telecommunications Subscriber's Satisfaction and Loyalty: The Impact of Contractual Switching Cost, Price Fairness, and Brand Image. In I. Lee (Ed.), Encyclopedia of E-Commerce Development, Implementation, and Management (pp. 1748-1766). IGI Global. https://doi.org/10.4018/978-1-4666-9787-4.ch123

Chicago

Rezaei, Sajad, Sreenivasan Jayashree, and Firoozeh Fouladivanda. "Telecommunications Subscriber's Satisfaction and Loyalty: The Impact of Contractual Switching Cost, Price Fairness, and Brand Image." In Encyclopedia of E-Commerce Development, Implementation, and Management, edited by In Lee, 1748-1766. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9787-4.ch123

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