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Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet

Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet

Nir Kshetri, Satya Jayadev
Copyright: © 2006 |Volume: 2 |Issue: 1 |Pages: 15
ISSN: 1548-0623|EISSN: 1548-0615|ISSN: 1548-0623|EISBN13: 9781615201853|DOI: 10.4018/jcec.2006010103
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MLA

Kshetri, Nir, and Satya Jayadev. "Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet." IJCEC vol.2, no.1 2006: pp.46-60. http://doi.org/10.4018/jcec.2006010103

APA

Kshetri, N. & Jayadev, S. (2006). Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet. International Journal of Cases on Electronic Commerce (IJCEC), 2(1), 46-60. http://doi.org/10.4018/jcec.2006010103

Chicago

Kshetri, Nir, and Satya Jayadev. "Intelirel's Transition to E-Business: Optimizing the Combination of Electronic Data Interchange and the Internet," International Journal of Cases on Electronic Commerce (IJCEC) 2, no.1: 46-60. http://doi.org/10.4018/jcec.2006010103

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Abstract

Intelirel is a U.S.-based multinational corporation that produces a variety of items with apparel as one of the business divisions. This case provides an overview of Intelirel’s transition to electronic business (e-business) of its apparel division. The company introduced the Electronic Data Interchange (EDI) technologies in the mid-1980s. Before starting the implementation of e-business technologies in the late-1990s, the company conducted extensive surveys to assess the attractiveness and convertibility of its various market segments. The analysis of the surveys indicated that a strategic imperative for the company is to optimally combine EDI and the Internet so as to reap the benefits of both technologies.

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