Welcome to the InfoSci Platform
Social Media Brand Management

Social Media Brand Management

Goetz Greve
Copyright: © 2016 |Pages: 12
ISBN13: 9781466697874|ISBN10: 1466697873|EISBN13: 9781466697881
DOI: 10.4018/978-1-4666-9787-4.ch151
Cite Chapter Cite Chapter

MLA

Greve, Goetz. "Social Media Brand Management." Encyclopedia of E-Commerce Development, Implementation, and Management, edited by In Lee, IGI Global, 2016, pp. 2109-2120. https://doi.org/10.4018/978-1-4666-9787-4.ch151

APA

Greve, G. (2016). Social Media Brand Management. In I. Lee (Ed.), Encyclopedia of E-Commerce Development, Implementation, and Management (pp. 2109-2120). IGI Global. https://doi.org/10.4018/978-1-4666-9787-4.ch151

Chicago

Greve, Goetz. "Social Media Brand Management." In Encyclopedia of E-Commerce Development, Implementation, and Management, edited by In Lee, 2109-2120. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9787-4.ch151

Export Reference

Mendeley
Favorite

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.