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Social Media Marketing: Psychological Insights, Managerial Implications, and Future Research Directions

Social Media Marketing: Psychological Insights, Managerial Implications, and Future Research Directions

Carolyn A. Lin, Philipp A. Rauschnabel
ISBN13: 9781466697874|ISBN10: 1466697873|EISBN13: 9781466697881
DOI: 10.4018/978-1-4666-9787-4.ch154
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MLA

Lin, Carolyn A., and Philipp A. Rauschnabel. "Social Media Marketing: Psychological Insights, Managerial Implications, and Future Research Directions." Encyclopedia of E-Commerce Development, Implementation, and Management, edited by In Lee, IGI Global, 2016, pp. 2144-2158. https://doi.org/10.4018/978-1-4666-9787-4.ch154

APA

Lin, C. A. & Rauschnabel, P. A. (2016). Social Media Marketing: Psychological Insights, Managerial Implications, and Future Research Directions. In I. Lee (Ed.), Encyclopedia of E-Commerce Development, Implementation, and Management (pp. 2144-2158). IGI Global. https://doi.org/10.4018/978-1-4666-9787-4.ch154

Chicago

Lin, Carolyn A., and Philipp A. Rauschnabel. "Social Media Marketing: Psychological Insights, Managerial Implications, and Future Research Directions." In Encyclopedia of E-Commerce Development, Implementation, and Management, edited by In Lee, 2144-2158. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9787-4.ch154

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