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Viral Marketing and Its Implications for E-Commerce

Viral Marketing and Its Implications for E-Commerce

Maria Petrescu
Copyright: © 2016 |Pages: 13
ISBN13: 9781466697874|ISBN10: 1466697873|EISBN13: 9781466697881
DOI: 10.4018/978-1-4666-9787-4.ch158
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MLA

Petrescu, Maria. "Viral Marketing and Its Implications for E-Commerce." Encyclopedia of E-Commerce Development, Implementation, and Management, edited by In Lee, IGI Global, 2016, pp. 2200-2212. https://doi.org/10.4018/978-1-4666-9787-4.ch158

APA

Petrescu, M. (2016). Viral Marketing and Its Implications for E-Commerce. In I. Lee (Ed.), Encyclopedia of E-Commerce Development, Implementation, and Management (pp. 2200-2212). IGI Global. https://doi.org/10.4018/978-1-4666-9787-4.ch158

Chicago

Petrescu, Maria. "Viral Marketing and Its Implications for E-Commerce." In Encyclopedia of E-Commerce Development, Implementation, and Management, edited by In Lee, 2200-2212. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-4666-9787-4.ch158

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