MLA
Dixit, Kavaldeep, and Neha Jain. "Comparative Analysis of Marketing Communication Tools Adopted by Telecommunication Service Firms: Bharti Airtel and Idea Cellular with Special Reference to Eastern Rajasthan, India." Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector, edited by Upendra Singh Panwar, et al., IGI Global, 2016, pp. 76-95. https://doi.org/10.4018/978-1-5225-0143-5.ch004
APA
Dixit, K. & Jain, N. (2016). Comparative Analysis of Marketing Communication Tools Adopted by Telecommunication Service Firms: Bharti Airtel and Idea Cellular with Special Reference to Eastern Rajasthan, India. In U. Panwar, R. Kumar, & N. Ray (Eds.), Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (pp. 76-95). IGI Global. https://doi.org/10.4018/978-1-5225-0143-5.ch004
Chicago
Dixit, Kavaldeep, and Neha Jain. "Comparative Analysis of Marketing Communication Tools Adopted by Telecommunication Service Firms: Bharti Airtel and Idea Cellular with Special Reference to Eastern Rajasthan, India." In Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector, edited by Upendra Singh Panwar, Raj Kumar, and Nilanjan Ray, 76-95. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0143-5.ch004
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