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Elitist Tag or Tool for Development: An Empirical Analysis for Tourism Marketing Strategy in Sikkim

Elitist Tag or Tool for Development: An Empirical Analysis for Tourism Marketing Strategy in Sikkim

Debasish Batabyal, Sankar Kumar Mukherjee
Copyright: © 2016 |Pages: 9
ISBN13: 9781522501435|ISBN10: 1522501436|EISBN13: 9781522501442
DOI: 10.4018/978-1-5225-0143-5.ch005
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MLA

Batabyal, Debasish, and Sankar Kumar Mukherjee. "Elitist Tag or Tool for Development: An Empirical Analysis for Tourism Marketing Strategy in Sikkim." Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector, edited by Upendra Singh Panwar, et al., IGI Global, 2016, pp. 96-104. https://doi.org/10.4018/978-1-5225-0143-5.ch005

APA

Batabyal, D. & Mukherjee, S. K. (2016). Elitist Tag or Tool for Development: An Empirical Analysis for Tourism Marketing Strategy in Sikkim. In U. Panwar, R. Kumar, & N. Ray (Eds.), Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector (pp. 96-104). IGI Global. https://doi.org/10.4018/978-1-5225-0143-5.ch005

Chicago

Batabyal, Debasish, and Sankar Kumar Mukherjee. "Elitist Tag or Tool for Development: An Empirical Analysis for Tourism Marketing Strategy in Sikkim." In Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector, edited by Upendra Singh Panwar, Raj Kumar, and Nilanjan Ray, 96-104. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0143-5.ch005

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Abstract

Since time immemorial tourism in hill areas were considered and confined to be leisure centric and recreation oriented. This demand led orientation was a mere perception of the tourists and supply means and ways were largely ignored. Tourism in hill areas is believed to have been a mean of spending from disposable and discretionary income mostly for non-essential activities. This old and stagnant idea has been changing drastically. Today's tourism is not only essential but imperative as well to provide new avenues for income and jobs. This article has dealt with the modern economic environment of tourism in the backdrop of its essential demand (or marketing) and supply (or destination) parameters. More specifically, this article has shown how tourism phenomenon is influencing the community income and thereby their dependency with important marketing and supply trends.

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