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Symbols and Not Manifestoes Are the Selling Point Here: A Multimodal Critical Discourse Analysis of Two Contemporary Nigerian Political Parties' Images and Slogans

Symbols and Not Manifestoes Are the Selling Point Here: A Multimodal Critical Discourse Analysis of Two Contemporary Nigerian Political Parties' Images and Slogans

Adegboye Adeyanju
Copyright: © 2016 |Pages: 21
ISBN13: 9781522500810|ISBN10: 1522500812|EISBN13: 9781522500827
DOI: 10.4018/978-1-5225-0081-0.ch015
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MLA

Adeyanju, Adegboye. "Symbols and Not Manifestoes Are the Selling Point Here: A Multimodal Critical Discourse Analysis of Two Contemporary Nigerian Political Parties' Images and Slogans." Political Discourse in Emergent, Fragile, and Failed Democracies, edited by Daniel Ochieng Orwenjo, et al., IGI Global, 2016, pp. 265-285. https://doi.org/10.4018/978-1-5225-0081-0.ch015

APA

Adeyanju, A. (2016). Symbols and Not Manifestoes Are the Selling Point Here: A Multimodal Critical Discourse Analysis of Two Contemporary Nigerian Political Parties' Images and Slogans. In D. Orwenjo, O. Oketch, & A. Tunde (Eds.), Political Discourse in Emergent, Fragile, and Failed Democracies (pp. 265-285). IGI Global. https://doi.org/10.4018/978-1-5225-0081-0.ch015

Chicago

Adeyanju, Adegboye. "Symbols and Not Manifestoes Are the Selling Point Here: A Multimodal Critical Discourse Analysis of Two Contemporary Nigerian Political Parties' Images and Slogans." In Political Discourse in Emergent, Fragile, and Failed Democracies, edited by Daniel Ochieng Orwenjo, Omondi Oketch, and Asiru Hameed Tunde, 265-285. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0081-0.ch015

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Abstract

In this chapter the aim is to analyze multimodal realisation of contemporary Nigerian politics from a critical view point by considering political party images which are constructed and exploited in Nigerian politics to guarantee sustenance of interests by party stalwarts' patronage and consequently, electoral victory. The methodology consists of, first, outlining the political images and slogans; then socio-culturally and linguistically interpreting the symbols, and finally drawing effects of imaging on the ‘ideology' and affiliation of political parties in Nigeria. The 1607 page September 2011 Source Book on Political Parties' Manifestoes and Constitutions is the data source. Significant is that not more than 7 parties of about 69 parties profiled in the Source book, as at end of 2011 elections, interprets for the followers its symbols; thus not only leaving to guesses what the symbols either meant or are intended to convey but also significant is that what the symbols communicate ideologically are often not obvious neither to the casual to the casual reader nor even to the political elites behind the parties.

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