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E-Commerce Opportunities in the Nonprofit Sector: The Case of New York Theatre Group

E-Commerce Opportunities in the Nonprofit Sector: The Case of New York Theatre Group

Ayman Abuhamdieh, Julie E. Kendall
Copyright: © 2007 |Volume: 3 |Issue: 1 |Pages: 20
ISSN: 1548-0623|EISSN: 1548-0615|ISSN: 1548-0623|EISBN13: 9781615201815|DOI: 10.4018/jcec.2007010102
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MLA

Abuhamdieh, Ayman, and Julie E. Kendall. "E-Commerce Opportunities in the Nonprofit Sector: The Case of New York Theatre Group." IJCEC vol.3, no.1 2007: pp.28-47. http://doi.org/10.4018/jcec.2007010102

APA

Abuhamdieh, A. & Kendall, J. E. (2007). E-Commerce Opportunities in the Nonprofit Sector: The Case of New York Theatre Group. International Journal of Cases on Electronic Commerce (IJCEC), 3(1), 28-47. http://doi.org/10.4018/jcec.2007010102

Chicago

Abuhamdieh, Ayman, and Julie E. Kendall. "E-Commerce Opportunities in the Nonprofit Sector: The Case of New York Theatre Group," International Journal of Cases on Electronic Commerce (IJCEC) 3, no.1: 28-47. http://doi.org/10.4018/jcec.2007010102

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Abstract

The case study presents the experience of the New York Theatre Group (NYTG), a nonprofit performing arts organization, in integrating e-commerce in its operational practices. In particular, its strategic positioning and integration of its web presence into its business model is detailed, along with the consequences and lessons learned from this integration.

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