Welcome to the InfoSci Platform
How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail

How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail

Fanke Peng, Alessandra Vecchi, Mouhannad Al-Sayegh, Susan Hamilton
Copyright: © 2016 |Pages: 19
ISBN13: 9781522501107|ISBN10: 152250110X|EISBN13: 9781522501114
DOI: 10.4018/978-1-5225-0110-7.ch011
Cite Chapter Cite Chapter

MLA

Peng, Fanke, et al. "How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail." Handbook of Research on Global Fashion Management and Merchandising, edited by Alessandra Vecchi and Chitra Buckley, IGI Global, 2016, pp. 261-279. https://doi.org/10.4018/978-1-5225-0110-7.ch011

APA

Peng, F., Vecchi, A., Al-Sayegh, M., & Hamilton, S. (2016). How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail. In A. Vecchi & C. Buckley (Eds.), Handbook of Research on Global Fashion Management and Merchandising (pp. 261-279). IGI Global. https://doi.org/10.4018/978-1-5225-0110-7.ch011

Chicago

Peng, Fanke, et al. "How to Use Sizing Technology and Fashion Metadata to Improve the User Experience for Online Fashion Retail." In Handbook of Research on Global Fashion Management and Merchandising, edited by Alessandra Vecchi and Chitra Buckley, 261-279. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0110-7.ch011

Export Reference

Mendeley
Favorite

Abstract

This chapter aims to open a dialogue on the importance and influence of sizing technology and fashion metadata on fashion e-commerce, especially the use of body metadata and garment metadata. It describes the e-Size project, its objectives, its contribution to specific innovation areas, the methodological approach adopted, as well as presenting the results of an exploratory survey administered to a convenience sample of customers in the attempt to assess the potential validity of the use of sizing software applications amongst fashion retailers. The chapter consists of six sections. The first section outlines the opportunities and challenges for online fashion retailers, the second and third sections analyze fashion metadata (What & How) and Size Technologies for Online Fashion Retail, the fourth section describes the methodology adopted. While the fifth section highlights the preliminary findings of the research, the final section illustrates the conclusion, their limitations and directions for further research.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.