Welcome to the InfoSci Platform
The Impact of E-Commerce on the Clothing Retailers: Studies on Chinese Companies

The Impact of E-Commerce on the Clothing Retailers: Studies on Chinese Companies

Tianlong Ge, Zheng Liu, Lei Ma
Copyright: © 2016 |Pages: 29
ISBN13: 9781522501107|ISBN10: 152250110X|EISBN13: 9781522501114
DOI: 10.4018/978-1-5225-0110-7.ch024
Cite Chapter Cite Chapter

MLA

Ge, Tianlong, et al. "The Impact of E-Commerce on the Clothing Retailers: Studies on Chinese Companies." Handbook of Research on Global Fashion Management and Merchandising, edited by Alessandra Vecchi and Chitra Buckley, IGI Global, 2016, pp. 593-621. https://doi.org/10.4018/978-1-5225-0110-7.ch024

APA

Ge, T., Liu, Z., & Ma, L. (2016). The Impact of E-Commerce on the Clothing Retailers: Studies on Chinese Companies. In A. Vecchi & C. Buckley (Eds.), Handbook of Research on Global Fashion Management and Merchandising (pp. 593-621). IGI Global. https://doi.org/10.4018/978-1-5225-0110-7.ch024

Chicago

Ge, Tianlong, Zheng Liu, and Lei Ma. "The Impact of E-Commerce on the Clothing Retailers: Studies on Chinese Companies." In Handbook of Research on Global Fashion Management and Merchandising, edited by Alessandra Vecchi and Chitra Buckley, 593-621. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0110-7.ch024

Export Reference

Mendeley
Favorite

Abstract

In the past 10 years, e-commerce has developed rapidly in the clothing industry. Many companies seek strategies to expand, innovate, and restructure, and the traditional impact from manufacturing is gradually replaced by customer relationship. E-commerce provides opportunities for both large clothing companies and small retailers. In China, the largest emerging country, there is also a trend for clothing companies to market and establish customer relationship online. This chapter focuses on how Chinese clothing retailers compete through e-commerce platform. It starts with an introduction of clothing industry, supply chain and e-commerce practice from literature perspectives. Then, there are industry review and cases studies into five Chinese clothing companies with a highlight on their management in the context of e-commerce and customer relationship. Discussion will be made to address the critical issues, followed by a summary of the chapter.

Request Access

You do not own this content. Please login to recommend this title to your institution's librarian or purchase it from the IGI Global bookstore.