Consumers Attitudes towards Debt: Empirical Evidence from Morocco

Consumers Attitudes towards Debt: Empirical Evidence from Morocco

Nicolas Hamelin, Ayantunji Gbadamosi, Sofia Mohaouchane, Imane Benelkaid
ISBN13: 9781522502821|ISBN10: 1522502823|EISBN13: 9781522502838
DOI: 10.4018/978-1-5225-0282-1.ch003
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MLA

Hamelin, Nicolas, et al. "Consumers Attitudes towards Debt: Empirical Evidence from Morocco." Handbook of Research on Consumerism and Buying Behavior in Developing Nations, edited by Ayantunji Gbadamosi, IGI Global, 2016, pp. 53-76. https://doi.org/10.4018/978-1-5225-0282-1.ch003

APA

Hamelin, N., Gbadamosi, A., Mohaouchane, S., & Benelkaid, I. (2016). Consumers Attitudes towards Debt: Empirical Evidence from Morocco. In A. Gbadamosi (Ed.), Handbook of Research on Consumerism and Buying Behavior in Developing Nations (pp. 53-76). IGI Global. https://doi.org/10.4018/978-1-5225-0282-1.ch003

Chicago

Hamelin, Nicolas, et al. "Consumers Attitudes towards Debt: Empirical Evidence from Morocco." In Handbook of Research on Consumerism and Buying Behavior in Developing Nations, edited by Ayantunji Gbadamosi, 53-76. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0282-1.ch003

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Abstract

The purpose of this study is to depict the attitude of Moroccan consumers towards the concept of debt, as well as examine factors triggering their intentions to get a loan. A sample of 310 Moroccans was selected across four cities of the country, namely: Fes, Meknes, Rabat, and Casablanca. Social factors are critically analyzed to understand why the Moroccans' debt has accumulated considerably despite the fact that many of the respondents who are Muslims find interest based loans religiously unacceptable. This research reveals that because respondents view themselves as limited in options, they see financing purchases through debt as a viable solution. The study shows that Moroccans are willing to take loans specifically for education, housing and cars. This study concluded that loans permit some people to be socially accepted and allows them to enjoy life. The implications of the study are discussed in the chapter.

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