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Establishing a Media Literacy Cognate at Historically Black Colleges and Universities: A Comparative Analysis of Existing Courses and Potential of Implementation

Establishing a Media Literacy Cognate at Historically Black Colleges and Universities: A Comparative Analysis of Existing Courses and Potential of Implementation

Jayne Cubbage
Copyright: © 2016 |Pages: 24
ISBN13: 9781522503118|ISBN10: 1522503110|EISBN13: 9781522503125
DOI: 10.4018/978-1-5225-0311-8.ch012
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MLA

Cubbage, Jayne. "Establishing a Media Literacy Cognate at Historically Black Colleges and Universities: A Comparative Analysis of Existing Courses and Potential of Implementation." Administrative Challenges and Organizational Leadership in Historically Black Colleges and Universities, edited by Charles B. W. Prince and Rochelle L. Ford, IGI Global, 2016, pp. 213-236. https://doi.org/10.4018/978-1-5225-0311-8.ch012

APA

Cubbage, J. (2016). Establishing a Media Literacy Cognate at Historically Black Colleges and Universities: A Comparative Analysis of Existing Courses and Potential of Implementation. In C. Prince & R. Ford (Eds.), Administrative Challenges and Organizational Leadership in Historically Black Colleges and Universities (pp. 213-236). IGI Global. https://doi.org/10.4018/978-1-5225-0311-8.ch012

Chicago

Cubbage, Jayne. "Establishing a Media Literacy Cognate at Historically Black Colleges and Universities: A Comparative Analysis of Existing Courses and Potential of Implementation." In Administrative Challenges and Organizational Leadership in Historically Black Colleges and Universities, edited by Charles B. W. Prince and Rochelle L. Ford, 213-236. Hershey, PA: IGI Global, 2016. https://doi.org/10.4018/978-1-5225-0311-8.ch012

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Abstract

This study explores the need as well as the feasibility of implementing a media literacy cognate at Historically Black Colleges and Universities nationwide. Of the approximately 40 colleges and universities with media studies or communications departments or schools, only three offer a named media literacy course. Similarly, of the communications and media programs with ACEJMC accreditation, only one, Howard University offers a media literacy course. Using diffusion of information theory to explore the knowledge of and eventual adoption of media literacy courses at HBCUs, the study seeks to provide an introduction to schools about their need to teach media literacy to students across the college and university curriculum.

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